CONSULTING
SPECIALITIES
MARKET RESEARCHES
Market research studies are an excellent tool and aid business decision-making processes. Their aim is to analyse the behaviour, current situation and prospects for specific areas and markets (countries, cities, districts, neighbourhoods, streets, specific geographic areas, etc.). They provide valuable quantitative and qualitative data on all aspects relevant to a study’s purpose:
• Business competitiveness
Accessibility and transport
Public policies used in the sector
Demand and seasonality analysis
Presence of direct and indirect competition
Evolution of profitability indices
FEASIBILITY STUDIES, CONCEPTUALISATION
AND PROJECT DEFINITION
Feasibility studies constitute a tool for conducting a fundamental analysis prior to the launch of new real estate projects. Our feasibility studies enable us to pinpoint the market niches that a new project will be able to fill. They pave the way for assets that need to be repositioned in a changing and demanding market:
• Ideal business model
Conceptualisation of the best possible business model and/or use, with the definition and study of multiple factors by business areas.
• SWOT analysis
Assessment of a project’s strengths, weaknesses, opportunities and threats.
Financial feasibility
• Study and estimates of a transaction’s income, costs and profitability.
STRATEGIC REPOSITIONING AND CHANGE OF USE
Study and analysis of the suitability and adaptability of a use to the current market situation, as a value creation strategy. Comprehensive advice and management of the strategic process of repositioning and/or change of use.
Valuations
Valuation of real estate assets of any kind (individually and in portfolios): residential (freehold buildings, land for residential use, etc.), flex-living (co-living, plug&play residences, etc.), hospitality (hotels, youth hostels, resorts, residences, land for tourist accommodation, etc.).
Financial valuations: financial statements and audits of residential assets used for co-living and tourism businesses (hotel chains, funds owning hotel assets, tourism properties belonging to banks, etc.).
DUE DILIGENCE SERVICES
The purpose of these services is to ease the transition and handover when a new asset is added to a portfolio. The aim is to minimise problems and possible unforeseen events by having specialised, qualified staff carry out exhaustive, complete fieldwork and research in various areas. Our due diligence services include and monitor the following areas, among others:
Legal due diligence of assets. Liens, pre-existing legal proceedings, checking permits and licences, etc.
Operational business due diligence. Conducting a complete inventory of an establishment, supplies and contracts; checking any penalty proceedings in force, etc.
Employment due diligence. List and organisational chart of employees, pending legal actions, sick leave, Social Security, etc.
Technical due diligence. Visual inspections, checking compliance with the regulations, technical building inspections, checks, inspection of systems, etc.
LEGAL AND BUSINESS ADVICE
For new contracts: comprehensive advice on the drafting of sale, lease, management, franchising and marketing agreements, etc.
For renegotiation: advice, handling and managing contractual renegotiation processes and/or renegotiating rents.
Mystery guest
This is a tool for enhancing quality of service and customer care, specially designed for the hotel sector but also used with excellent results in contexts such as flex-living.
Incognito auditors provide a complete, objective assessment of guests’ experiences in an establishment: telephone and online booking, reception, communal areas, infrastructure, etc. (full report and analysis of dozens of variables and management indicators). infraestructuras, etc. (informe y análisis completo de decenas de variables e indicadores de gestión).
OPERATOR SELECTION AND ASSET MARKETING
Our team is in permanent contact with the main real estate operators and investors, both Spanish and international, whether long-standing or newly-created groups. We understand their management and investment needs. We analyse each property independently by handling the search for a manager whose characteristics, professionalism, operational know-how and positioning best suit the circumstances. We work alongside owners and defend their interests throughout the process until a deal has been struck.
SUPPORT FOR EXPANSION
In today’s highly-competitive market, it is essential to bring experience, information, resources and imagination to the table. Based on the principle that the opportunities that come on the market are neither sufficient nor necessarily the best, 3 Capital sets itself apart by taking a proactive approach and methodology for spotting business opportunities. Our team has built up extensive experience in developing successful expansion support programmes for different investors and stakeholders. Based on the strategic objectives and deadlines set, 3 Capital will pinpoint the best business opportunities, especially those that are not yet on the market, by leveraging the competitive advantage of being a first mover. We thus raise the possibility of picking what you want, not merely what is available.
FINDING AND RAISING CAPITAL
Analysing and seeking out leverage and ad hoc financing for each project is a fundamental part of making any investment in the real estate sector visible and for maximising returns. We are in direct dialogue with the main players in the capital markets and so provide the knowledge required to successfully achieve the objectives set:
Private investors and private equity
• Family offices
• Investment funds
• Banks
• Seed capital
PROPERTY MARKETING AND OUTSOURCING
We focus our work on outsourcing all business units that could be independent and managed by a third party. We select and propose the most suitable candidate and specialist in each case. The aim of all this is to improve the quality of the services provided and increase the returns on a property for the manager or owner.
CONSULTING
We provide comprehensive advice to our stakeholders, mainly family offices, socimis (listed real estate investment companies) and private funds due diligenceWe cover areas such as analysis, due diligence, investment-divestment, financing and operation. We maximise the margin and return on each transaction with a top-level team specialising in each of the segments and uses of the assets.
DEVELOPMENT
For more than 20 years, we have been building residential developments in two forms: our own and delegated developments. We have a team of in-house experts in the technical, commercial, financial, urban planning and legal areas.
INVESTMENT
We create and participate in real estate investment projects with our partners. Our aim is to add value, increase the feasibility of transactions and identify the levers that maximise the return on capital.
CONSULTING
DEVELOPMENT
INVESTMENT
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